Amplifon promises to help you get the very best from your hearing. But what do those who have bought hearing aids from Amplifon think?

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Amplifon is one of the main hearing aid retailers in the UK, with a network of more than 200 branches and hearing-care centres in the UK.  The company achieved an overall customer satisfaction score of 77% in our customer survey of Which? members who have bought hearing aids privately. Amplifon also earned an excellent five-star rating for thoroughness of testing and testing environment as well as a good four-star rating for areas including staffing, and hearing aid appearance, comfort and suitability for the individual. However, it was rated OK (three stars) for price (including cost and value for money). All the big brands were rated OK (three stars) for price: only independents got a good (four star) rating.

Amplifon hearing aid prices

The average price paid by Which? members and other adults who bought a pair of Amplifon hearing aids was £3,037. This is cheaper than the average price paid at independents (£3,174), but more expensive than average prices at Boots (£2,509), Hidden Hearing (£2,496) and Specsavers (£1,850).  The majority of Amplifon customers (27%) paid between £2,500 and £2,999, although 22% paid £3,000 to £3,999.

Amplifon hearing aid types

Amplifon sells three main brands of hearing aid: Widex, GN Resound and Phonak as well as own-brand. However, over half (54%) of the respondents in our survey bought ReSound hearing aids (24% bought Phonak and 8% Widex). Half of customers (49%) had bought receiver-in-the-canal hearing aids (also called ‘loudspeaker in the ear’) with a tiny microphone held in the ear by a soft tip.

This was the highest percentage of all high street retailers. A quarter (27%) had bought behind-the-ear open-fit (this has a small, soft earpiece or dome at the tip of the tubing instead of an earmould).

Use our guide to hearing aid pricing to see what you should expect to pay for different levels of hearing aid, and find out more about the different types of hearing aid.

Amplifon hearing aid packages include up to a four-year warranty and up to four years of free batteries on selected products.

Pressure to spend?

One in five (19%) of Amplifon customers told us that they felt under at least some pressure to buy from the company (compared with 16% overall, and 29% of Hidden Hearing customers).

Another 14% felt some pressure to select a more expensive option out of a range of suggested solutions (compared with 13% across all companies).

One customer told us: ‘They obviously wanted to make a sale, but the pressure was no more that I would have expected.’ However, another said: ‘In all I have dealt with three private hearing aid firms. Amplifon has been the least inclined to exert any pressure.’

What Amplifon customers told us

Amplifon customers rated it as good or excellent in all rated areas apart from price,  including its facilities, thoroughness of testing and staff skill and knowledge.

You won’t have long to wait between requesting your appointment and your testing, with over half (56%) of those who could recall waiting times assessed within a week and another 32% within one to two weeks.