Do you want to know the best and worst broadband providers in the UK? We asked thousands of customers about their experiences, so we can tell you which providers you should use and which to avoid.

Best broadband providers v3

 

For many of us, our broadband connection is more than just an extra that’s ‘nice to have’ – it’s a necessity we use every day.  Yet the relationship with our broadband provider can be a love-hate affair. Unreliable connections, slow speeds and dismal customer service can leave you tearing your hair out in frustration. As a Which? member, you can use the results of our in-depth research below to discover the broadband companies you can rely on – and those you can’t. To help you find an internet service provider (ISP) you can rely on, we regularly ask real broadband users about their own experiences. That way, we can reveal what the broadband companies’ customers really think of them.

Best broadband providers: all the major suppliers rated

 

We can reveal the broadband providers that get it right: those that give you a fast, consistent connection and fix things quickly in the event that they go wrong. In the table below, we show the latest results from our regular broadband customer satisfaction survey.

Broadband satisfaction survey results ISP Customer score (%)

Technical support Zen Internet 70% 

Hyperoptic  62%

Plusnet  61%   

Post Officeα 60%   

 Utility Warehouse 60%  

 Now Broadband 59%   

Vodafone 58% 

 BT 57% 

 EE Broadband 57%   

SSE 57%   

Sky 54%   

TalkTalk 54%   

Virgin Media 53% 

 John Lewis Broadband 47%

Zen Internet earned an impressive customer score, putting it top of our table. Hyperoptic is in second place, with Plusnet taking third. As well as receiving a strong customer score, we require Which? Recommended Providers to be committed to two schemes from Ofcom – its codes of practice and its automatic compensation scheme. These are designed to ensure a fairer broadband market – the codes require providers to give customers clear indications of the speeds they can expect, including a minimum speed that’s guaranteed. Automatic compensation ensures those who experience poor service get money back when things go wrong, without having to chase it.

Smaller providers top our table Zen Internet – one of the smaller providers – proves it is possible to offer a great broadband experience.  Zen Internet achieved four stars in most aspects we survey companies on – its customer service and connection reliability both received strong ratings.

Zen customers were the most satisfied by some margin and it was the only provider to receive above-average ratings for its broadband speed and connection reliability.

Despite not offering the cheapest tariffs, an impressive 85% of Zen’s customers said it offered good value.

Meanwhile, the UK’s biggest providers continue to disappoint – four providers supply the large majority of customers in the UK, yet they sit at the bottom of our league table. Virgin Media did terribly, taking penultimate place in our rankings – only John Lewis Broadband did worse.

But the customer scores that Sky and TalkTalk received were only slightly higher. While BT Broadband managed to do a little better than its big-name rivals, it still only managed to come in joint-eighth place, alongside its subsidiary, EE Broadband, and SSE.

Best and worst broadband providers Reviews

Zen Internet Unlimited Fibre 1 review

£29.99Typical price

Customer scoreShow Context

70%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

verdict: Fantastic – customers love it

Zen Internet was categorically the best performer in our survey. Its customers were the most satisfied by some margin, and 85% told us they would recommend Zen to others if asked. It earned four stars across the board.

Pros
  • Strong ratings across all categories
  • ‘price for life’ promise
Cons
  • Deals can be pricier than those from other providers

Zen Internet Unlimited Broadband (12 month contract) review

£28.00Typical price

Customer scoreShow Context

70%

Key features

  • Broadband and phone
  • Standard
Compare

verdict: Fantastic – customers love it

Zen Internet was categorically the best performer in our survey. Its customers were the most satisfied by some margin, and 85% told us they would recommend Zen to others if asked. It earned four stars across the board.

Pros
  • Strong ratings across all categories
  • ‘price for life’ promise
Cons
  • Deals can be pricier than those from other providers

Zen Internet Unlimited Fibre 2 review

£34.99Typical price

Customer scoreShow Context

70%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

verdict: Fantastic – customers love it

Zen Internet was categorically the best performer in our survey. Its customers were the most satisfied by some margin, and 85% told us they would recommend Zen to others if asked. It earned four stars across the board.

Pros
  • Strong ratings across all categories
  • ‘price for life’ promise
Cons
  • Deals can be pricier than those from other providers

Hyperoptic Fast (12 month contract) review

£24.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Ultrafast (Monthly rolling) review

£44.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Ultrafast fibre
Compare

verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Hyperfast (12 month contract) review

£47.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Ultrafast fibre
Compare

 verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Fast (Monthly rolling) review

£28.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Superfast (12 month contract) review

£31.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Ultrafast fibre
Compare

 verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Hyperfast (Monthly rolling) review

£54.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Ultrafast fibre
Compare

verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Ultrafast (12 month contract) review

£37.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Ultrafast fibre
Compare

verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Hyperoptic Superfast (Monthly rolling) review

£34.00Typical price

Customer scoreShow Context

62%

Key features

  • Broadband and phone
  • Ultrafast fibre
Compare

 verdict: A mixed bag

After a poor showing in last year’s survey, Hyperoptic received a decent score this year, taking second place in our table. While its customers gave it below-average ratings in several of our individual categories – including connection speed and value for money – 79% expressed satisfaction with Hyperoptic as a provider, an impressive figure only beaten by Zen Internet.

Pros
  • Lightning speeds on offer
  • A phone line isn’t essential
  • Satisfied customers overall
Cons
  • Below-par ratings for speed and reliability
  • Poor customer service and technical support

Plusnet Unlimited broadband (12 month contract) review

£18.99Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Standard
Compare

verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Plusnet Unlimited Fibre Extra (18 month contract) review

£27.99Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

 verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Plusnet Unlimited broadband (18 month contract) review

£19.99Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Standard
Compare

 verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Plusnet Unlimited broadband (rolling contract) review

£32.97Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Standard
Compare

verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Plusnet Unlimited Fibre broadband (12 month contract) review

£22.99Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Plusnet Unlimited Fibre broadband (18 month contract) review

£23.99Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

 verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Plusnet Unlimited Fibre Extra (12 month contract) review

£24.99Typical price

Customer scoreShow Context

61%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

 verdict: A solid option

Plusnet is a fairly reliable performer that usually hovers near the top of our rankings, and this year is no exception. However, it wasn’t deemed to excel in any specific area – it earned a respectable, if unremarkable, three out of five stars in most categories.

Pros
  • Reliable connections
  • Cheap packages available
Cons
  • Not the best for speed

Utility Warehouse Standard Broadband review

£28.99Typical price

Customer scoreShow Context

60%

Key features

  • Broadband and phone
  • Standard
Compare

verdict: Strong customer service

Having been a top performer in past years, Utility Warehouse slipped down our rankings in 2021, falling in joint-fourth place alongside Post Office Broadband (which is now defunct).

Pros
  • Good customer service
  • Discounts if taken with other services
Cons
  • There’s a £10 exit fee if you cancel – even if you’re out of contract

Utility Warehouse Ultra Fibre broadband review

£32.99Typical price

Customer scoreShow Context

60%

Key features

  • Broadband and phone
  • Superfast fibre
Compare

 verdict: Strong customer service

Having been a top performer in past years, Utility Warehouse slipped down our rankings in 2021, falling in joint-fourth place alongside Post Office Broadband (which is now defunct).

Pros
  • Good customer service
  • Discounts if taken with other services
Cons
  • There’s a £10 exit fee if you cancel – even if you’re out of contract