Boots Hearing Care promises the highest level of personal care, but how do  members rate its staff and service?

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Boots Hearing Care is a major hearing aid provider, with around 430 branches in the UK.  And according to our customer survey, it’s the joint-highest-rated brand with Hidden Hearing, coming second only to local independent hearing aid providers.

Boots gets some of its highest scores – good or excellent – for its staff, thoroughness of its testing, store environment and after-care. One customer said: ‘I liked the Boots service ,especially as originally I purchased fully in-ear hearing aids and didn’t get on with them – I changed them a month later for behind-the-ear hearing aids, which were much more comfortable – and I received £500 back due to the price difference.

I liked their no-quibble service.’

Customers also rate its follow-up and appointment-booking service as excellent. Another customer said: ‘I have been very impressed with the follow-up service from Boots.’ Boots also received a good (four-star) rating for the range of products offered – typically a range of types of hearing aids from different manufacturers – and its pricing.

Boots hearing aids  with Customer star rating

Waiting times ★ ★ ★ ★ ☆

Testing environment ★ ★ ★ ★ ★

Staff ★ ★ ★ ★ ☆

Thorough testing ★ ★ ★ ★ ★

Product range ★ ★ ★ ★ ☆

Hearing aids appearance     ★ ★ ★ ★ ☆

Hearing aids comfort     ★ ★ ★ ★ ☆

Hearing aids suitability ★ ★ ★ ★ ☆

After-care ★ ★ ★ ☆ ☆

Average price     £2,509

Sample size 195

Customer score 78%

Boots hearing aid prices

The average price paid for a pair of hearing aids by Which? members for Boots Hearing Care hearing aids was £2,509. This is just below average across the private providers for a pair of hearing aids (£2,558), but less than the average £3,145 paid at independents (which are rated good for overall price and value for money).

We’re pleased that Boots publishes its hearing aid prices online – not all retailers do – so that customers find it easier to research what’s on offer in a market that can be confusing, as price is bundled with service.

Find out the average costs of different levels of hearing aid in our guide to hearing aid prices. Boots does offer interest-free monthly payments, as well as several ranges including an ‘Essentials+’ range.

What brands Boots Hearing Care customers buy

Boots Hearing Care is a company owned in partnership by Sonova AG and Boots UK Ltd. Sonova AG makes Phonak and Unitron – brands that Boots sells. In our survey, 82% of Boots customers bought Phonak hearing aids (the next-largest group was the 6% buying Widex hearing aids).

Phonak hearing aids are also sold by Specsavers and Amplifon, so do look at the comparative prices and what package is offered. Phonak – the most-bought brand in our survey (29%) is also one of the brands supplied by the NHS.

Do Boots customers experience pressure-selling?

One in seven (15%) of Boots customers reported feeling under some or a lot of pressure to buy from Boots. This compares with an overall average of 16% feeling under pressure to buy from any company.

The most pressure was reported by Hidden Hearing customers (29%). Nearly one in five (16%) of Boots customers felt some pressure to buy a more expensive option that the retailer recommended from a range of suggested solutions:

this is slightly higher than the average percentage of people feeling pressure across all retailers (13%). A third of Boots customers felt some pressure to buy a particular brand – that’s significantly higher than other companies.