You can obtain the best deal on your purchase by following our advice, regardless of whether you are purchasing from a large company like Amazon or John Lewis or from a smaller, independent business.


Shopping Online

1. If you want to get the best offer, you should shop around.

Although it might appear to be stating the obvious, this actually is very important. The prices offered by online retailers are often updated, and some of them use more complex algorithms to ensure that their products are always more affordable than those offered by their rivals. Price comparison websites like Google Shopping, Kelkoo, and Price Runner will do the legwork for you so that you don’t have to. This eliminates the need to manually check each site in order to find the best deal. You can be as specific or as general as you like: if you know the exact brand, model, and colour you’re after, then you’ll get very on-point results; however, if you’re just starting out with your search and want an idea of prices, you can also plug in much looser search terms. You have the option to be as specific or as general as you like.

2. Don’t let yourself be fooled by a price that “was”

When you notice a significant discount, it’s normal to get enthusiastic, but occasionally the price that it “was” isn’t all that it looks to be. Anchor pricing is a strategy that is used by some businesses to deceive customers into thinking they are getting a better deal than they actually are. This strategy involves displaying the product’s original selling price with a significantly lower’sale’ price. For instance, when we looked at products that were on offer across a variety of shops in the first six months of 2020, we found that numerous different things were on promotion for a greater number of days than they were not on promotion.

This includes three televisions that were on sale at, two of which were on sale for at least 90 percent of the period, and the third of which was on sale for 86 percent of the period. We were able to find a Fitbit fitness tracker at Currys PC World for a price that was much lower than the anchor price fewer than thirty percent of the time. Try using CamelCamelCamel for Amazon information and Price Runner for more extensive market coverage when you want to research the pricing history of a product.

3. Take into account the seasonality of the product

Because of the regular seasonal pattern that some products adhere to, you have a better chance of scoring a deal on them during certain periods of the year as opposed to others. For instance, new models of televisions are typically introduced between the months of April and July of each year. The price of a model will be at its highest when it has just been released, but if you wait until later in the year, the anticipation will have faded down along with the pricing.

You might also choose to hold out until the new product lines are out and then buy a model from the year before it at a significant discount. Patterns are also followed by retailers. We discovered that John Lewis, for example, has more items on promotion in October than in any other month, although practically all stores provide plenty of discounts on Black Friday (at the end of November) and during the January sales season.

4. Look for promotional code options.

If you try Googling the name of the website you’re buying from together with the phrases ‘discount code,’ you’ll more often than not find multiple websites claiming to offer codes that will save you a substantial amount of money at your preferred retailer. A successful application of a discount code can result in large cost savings; however, this can be a process that requires some trial and error due to the fact that the best discounts have a tendency to become invalid or to only be good for specific product categories offered on a retailer’s website. When it comes time to check out on the shopping website you’re using, all you have to do is copy the code and then paste it into the appropriate box for promotional codes.

5. Try haggling.

Yes, in all seriousness, which? According to the findings of one piece of study, it is beneficial to use live chat in order to inquire about the possibility of the shop providing a discount. When our analysts put this strategy to the test in 2017, they were successful in obtaining discounts of up to 20 percent from Boden, 12 percent from Dell, and 10 percent from The Perfume Shop, respectively. You will find that some stores are more likely than others to grant you a discount; but, if you are able to indicate that you have seen the same item sold elsewhere for a lower price, the store may be more willing to give you a price reduction.



6. Sign up for the email newsletter.

When you sign up for a retailer’s mailing list, you may be eligible for a discount on your first purchase from that retailer. You always have the option to unsubscribe once you have the code and have completed your purchase. Alternatively, you may create a separate email account or folder that is dedicated just to promotional emails that you have no interest in reading. It may also be worthwhile to follow your favourite businesses on social media platforms such as Facebook, Twitter, and Instagram. This will allow you to be the first to learn when they are announcing new sales, and there may even be contests that you can participate in to win free merchandise.

7. Abandon your cart


Abandon your cart

While you’re doing your online shopping, sign up for an account with the merchant and make sure you’re signed in. After that, put the items you want to buy in your shopping cart, proceed to the checkout page, and then close your browser without completing your transaction. This is what people in the marketing industry refer to as a “abandoned cart,” and it will frequently cause an email to be sent to you. The email will frequently contain a discount code in an effort to entice you to return and finish making your purchase.

8. Make use of the click-and-collect system

Some internet businesses tack on somewhat substantial shipping fees to the total cost of a purchase. Delivery costs can typically be reduced by a few pounds if the store of your choice is located nearby, or if the merchant provides the option to “click and collect” the item at a local pickup point, such as a convenience store or another type of shop.

9. Get back what you put in.

Cashback sites like Quidco and Topcashback, which are both free to use, provide discounts at more than 4,000 different stores. By signing up, you might gain access to savings that are more generous than those offered elsewhere, in addition to receiving cashback on your purchases. Learn more about cashback sites by reading the explanations here.

10. Do not make your choice based just on cost considerations.

Even if finding the best possible deal is the focus of this page, you shouldn’t make your purchase decision just on the basis of the cost of the item. It is always advisable to choose the product first and then find the best price, rather than the other way around, unless you are purchasing something where the quality truly doesn’t matter. In this case, it is ideal to choose the product first and then discover the greatest price. It is generally beneficial to study reviews before making a purchase; however, you should be wary of reviews that are obviously fraudulent and then go from there.

Check out our site before making a purchase to ensure that you are purchasing a product that will function properly and, more importantly, will last for a long time. Every year, we review thousands of goods for the home, for technology, and for babies.