Spend the next five minutes arming yourself with expert knowledge on how to shop online while maintaining your safety.


Online Scammers


1. Educate yourself on how to identify fraudulent reviews.

A recent study discovered that thousands of Amazon vendors give free products in return for five-star evaluations on their listings. Don’t rely solely on the rating as a whole; instead, examine the individual reviews. When you notice a significant number of reviews with a rating of five stars, you should ask yourself how likely it is that so many customers found a product or service to be without flaws. Also make sure to read the negative reviews to determine if there are any recurring customer complaints. Learn how to identify a review that is not authentic. ,

2. Be wary of potential cons.


potential cons.

Online shopping fraud increased by 65 percent compared to the previous year, resulting in a staggering loss of £69.9 million to con artists throughout the period of April 2020 to March 2021. If you come across any offers advertised on marketplaces or social media that appear to be too good to be true, we strongly recommend that you proceed with extreme care. It is in your best interest to take a few moments to look over a seller’s profile before making a purchase from them on an online marketplace such as Amazon or eBay. A unusual business name, the absence of contact information, and the location of the vendor in a foreign country are all red flags to watch out for.

3. Do not put yourself in harm’s way by purchasing an inferior or harmful product.

In a recent analysis conducted by Which?, it was found that 66 percent of the 250 products that were purchased from online marketplaces were either risky or unsafe. Buying directly from brands that you are already familiar with or from sellers that you have established a good relationship with is a simple method to ensure that you are purchasing a safe product. If you’re going to buy a product from a brand that you’re not familiar with, you should perform additional research on top of what you normally would.

4. Ensure that you are receiving the greatest possible price.

The previous year, we conducted an investigation and discovered that 98 percent of the products that were sold during Black Friday sales were either sold at the same price or at a lower price during the subsequent six months after the sales event. As a result, there is no need to rush to get your credit card out whenever you see a good price. When you shop online, merchants will employ a variety of psychological strategies, including time-limited deals, to get you to click the “purchase now” button on their websites. The more knowledgeable you are about a subject, the simpler it will be for you to differentiate between legitimate offerings and scams.

5. Be aware of your legal options.


legal options

Which? advice has been used by more than 1.8 million people in the past year alone to assist them in finding solutions to shopping-related issues. Your consumer rights should not be reduced in order to receive a discount, even if the deal is significantly cheaper. When you shop online, you are afforded some legal protections, and we will assist you in gaining an understanding of these safeguards.